INTERNATIONAL TRADEMARK PROTECTION

AUTHOR – DR. DEMA MATROUK ALOUN, ASSISTANT PROFESSOR OF COMMERCIAL LAW, FACULTY OF LAW/ ZARQA UNIVERSITY. CONTACT – DALOUN@ZU.EDU.JO

BEST CITATION – DR. DEMA MATROUK ALOUN, INTERNATIONAL TRADEMARK PROTECTION, JOURNAL OF LEGAL ETHICS (JLE), 2 (1) of 2024, Pg. 01-14, APIS – 3920 – 0018 | ISSN – 2583-9527.

Introduction to Trademarks

Trademarks form a distinct category of the industrial property of any country. It is a worthwhile venture to learn the various dimensions of trademarks so that adequate information is disseminated to their owners, users, and the general public. A trademark indicates the entity’s name that is holding the right to the product. Typically, a trademark represents a brand or logo. Trademark is also known as a brand mark, trade mark, or symbol. It plays a significant role in both marketing and advertising. It is attached to the product for the purpose of identification. It is readily used to judge the quality of the product and recognize the origin of the product. Trademarks are typically a name, word, phrase, logo, symbol, design, image, or a combination of these elements. The primary function of a trademark is to indicate the origin of goods or services, to distinguish them from one another. Trademarks are also used as a protective tool for the interests of the brand.